The Aprica Childcare Institute, the well known world authority in paediatric research, announces the European launch of its baby car seat, the Euro Turn. The Euro Turn seat is revolutionary in its ability to lay an infant in a flat position, protecting the baby's fragile head and spinal cord and ensuring that the baby breathes securely and sleeps comfortably for the first crucial year of its life.

Aprica's philosophy is that the first year is a critical stage in a child's development. In this period, a baby's brain develops much faster than at any other stage of its growth, so it needs heightened protection. The unique, flat structure is of primary importance for baby's protection and development.

"Babies are not miniature adults," said Mr Kassai, CEO of Aprica. "Our philosophy is to allow babies to grow in natural surroundings, without constrictions which could, in these early stages, have serious consequences for a baby's growth. Our company invests unprecedented funding into medical research for the safety and welfare of children and then it takes that knowledge and implements it into the most technologically advanced and medically sound products for our children.

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